Client: 7 Cedars Casino

Agency: Marketing Results, Inc.

Project: Billboard

Objective: For this project 7 Cedars Casino needed to update a billboard near their property. They wanted to increase traffic to the casino and entice new customers to join their member rewards program.

Role: 7 Cedars Casino has a rustic feel to their brand with lots of wood and distressed looks. I wanted to give this billboard the same look and feel. For the visual, I gave the stock image a duotone feel and with sporadic pops of color. Finally, I photoshopped the the credit cards that the women were holding and replaced with membership rewards cards.

Software: Photoshop