Client: River Rock Casino
Agency: Marketing Results, Inc.
Project: Responsive Website
Software: Photoshop
Description:
River Rock Casino aimed to refresh its website with a design that embodied elegance, modernity, and youthful energy, all while ensuring an intuitive user experience.
River Rock Casino aimed to refresh its website with a design that embodied elegance, modernity, and youthful energy, all while ensuring an intuitive user experience.
My Role:
Developed initial sketches, wireframes, and mood boards, incorporating curated color palettes, patterns, textures, fonts, and photography to establish the visual direction.
Designed desktop and mobile mockups for the homepage and sub-pages, maintaining brand consistency and usability.
Focused on a sleek, modern aesthetic that elevated the casino’s digital presence while keeping navigation simple and engaging.
Handed off finalized design files to the web developer for implementation, ensuring a smooth transition from design to buildout.
The result was a visually striking and user-friendly website that successfully captured River Rock Casino’s brand essence while enhancing the overall guest experience.
