River Rock Casino
Responsive Website Redesign
Responsive Website Redesign
Overview
River Rock Casino required a responsive website solution to unify its digital presence across desktop, tablet, and mobile devices while supporting ongoing promotional campaigns.
Challenge
Create a flexible design system that preserves brand integrity across screen sizes while accommodating high-volume promotional content and frequent updates.
Designed a responsive layout framework with structured content blocks and adaptable promotional modules. Ensured typography, imagery, and calls to action scaled effectively across devices. Worked closely with developers to support technical implementation and CMS integration.
Result
Delivered a cohesive, cross-device website experience that strengthened digital brand presentation and improved accessibility across platforms. The design supported ongoing marketing initiatives and efficient content updates.
Role
Senior Graphic Designer
Tools
Adobe Photoshop, Illustrator, HTML/CSS, CMS