Client: Delaware Today
Agency: Today Media Inc.
Project: Media Kit
Software: InDesign, Photoshop, Illustrator
Description:
For this project, I designed a visually engaging and informative multi-page media kit booklet for Delaware Today Magazine. The objective was to create a polished, professional piece that effectively communicated the magazine’s audience demographics, advertising opportunities, and editorial highlights to potential advertisers.
The design incorporated a clean layout, bold typography, and high-quality imagery to reflect the magazine’s brand identity while ensuring clarity and readability. I strategically used color palettes, infographics, and structured content sections to enhance visual appeal and guide the reader through key information seamlessly.
My Role:
Conceptualized and designed the full layout, ensuring consistency across all pages.
Developed custom graphics and charts to present audience insights in a compelling way.
Collaborated with the sales and marketing teams to align the design with business objectives.
Prepared the final press-ready files, ensuring optimal print quality and brand integrity.
