Delaware Today
Media Kit
Media Kit
Overview
The Delaware Today Media Kit serves as a primary sales tool used to communicate audience demographics, advertising opportunities, and brand value to prospective advertisers.
Challenge
Translate detailed audience data, circulation statistics, and rate information into a structured, visually engaging document that sales teams could confidently present to potential advertisers.
Developed a clean, modular layout system emphasizing clarity and hierarchy. Designed custom charts, infographics, and structured typography to make complex data accessible and easy to scan. Worked closely with internal stakeholders to ensure accuracy, consistency, and alignment with the publication’s brand standards.
Result
Produced a professional, easy-to-navigate media kit that strengthened sales presentations and clearly communicated Delaware Today’s value proposition. The final document supported advertising outreach efforts while reinforcing brand credibility.
Role
Lead Designer
Tools
Adobe InDesign, Photoshop & Illustrator
