Shoshone Rose Casino
Direct Mail Marketing Campaign
Direct Mail Marketing Campaign
Overview
Shoshone Rose Casino required a direct mail campaign to promote property events and gaming incentives to targeted customer segments.
Challenge
Design visually engaging mailers that communicated promotional details clearly while adhering to brand standards and meeting strict production deadlines.
Developed structured layouts that prioritized promotional messaging, clear calls to action, and strong visual hierarchy. Ensured accurate inclusion of compliance language and variable promotional details. Prepared press-ready files and coordinated with production teams to ensure accurate printing and delivery timelines.
Result
Delivered a focused, brand-aligned direct mail campaign that supported promotional outreach efforts. The final materials met production specifications and deadline requirements while maintaining visual consistency across the campaign.
Role
Senior Graphic Designer
Tools
Adobe InDesign, Photoshop, Illustrator