Hard Rock Casino
Integrated Marketing Campaigns (Print, Digital & Environmental)
Integrated Marketing Campaigns (Print, Digital & Environmental)
Overview
Hard Rock Casino required high-volume marketing assets to support property promotions, entertainment events, and brand initiatives across multiple channels.
Challenge
Develop visually engaging campaign materials that aligned with Hard Rock’s established brand standards while meeting strict regulatory requirements and aggressive promotional timelines typical within the gaming industry.
Designed and produced a wide range of campaign assets, including direct mail, billboards, email marketing, digital display graphics, on-property signage, and promotional materials. Ensured consistency across print and digital platforms while adapting layouts to various specifications and formats.
Collaborated closely with marketing teams, compliance departments, and production vendors to maintain accuracy, brand integrity, and on-time delivery.
Result
Delivered cohesive, high-impact marketing campaigns that supported promotional efforts and reinforced brand consistency across multiple customer touchpoints. Projects consistently met tight deadlines and adhered to gaming industry standards.
Role
Senior Graphic Designer
Tools
Adobe InDesign, Photoshop, Illustrator, After Effects
