Client: Hard Rock Hotel & Casino
Agency: Marketing Results, Inc.
Project: Responsive Email
Software: Adobe Photoshop, Illustrator, Dreamweaver, HTML/CSS
Description:
I designed and managed a monthly promotional email campaign showcasing exclusive hotel offers, special promotions, and upcoming events. Using an existing HTML template, I refreshed the content each month with new copy, compelling visuals, and strategic design elements to enhance engagement and drive conversions.
My Role:
Updated the HTML email template with fresh content, ensuring visual appeal and brand consistency.
Created engaging graphics and layouts tailored to each month's promotions.
Conducted quality control testing across multiple platforms and devices to ensure optimal display and functionality.
Collaborated with marketing teams to align email content with broader promotional strategies.
Optimized email design for mobile responsiveness and accessibility, enhancing the user experience.
