Delaware Today
Event Marketing Campaign (Print & Digital)
Event Marketing Campaign (Print & Digital)
Overview
Delaware Today hosts annual events requiring coordinated marketing campaigns to drive attendance, sponsorship participation, and audience engagement.
Challenge
Develop a cohesive visual campaign that translates across print advertising, digital promotion, social media, and on-site materials while maintaining alignment with the publication’s brand standards.
Designed and executed a comprehensive suite of promotional materials, including print ads, digital banners, email graphics, signage, and event collateral. Established a consistent visual direction through typography, color systems, and imagery that could scale across multiple formats and deadlines.
Collaborated with marketing, editorial, and event teams to ensure timely rollout and cohesive messaging across all touchpoints.
Result
Delivered an integrated marketing campaign that supported event visibility, sponsorship promotion, and audience engagement. All materials were produced efficiently, maintained brand consistency, and met strict production timelines.
Role
Lead Designer & Production Support
Tools
Adobe InDesign, Photoshop & Illustrator
