Great Blue Heron
Responsive Email Campaign & Promotional Video
Responsive Email Campaign & Promotional Video
Overview
Great Blue Heron required a coordinated digital campaign combining responsive email marketing and promotional video content to maintain consistent brand messaging across platforms.
Challenge
Design visually engaging email templates optimized for multiple devices while ensuring video content aligned with campaign messaging and hospitality brand standards.
Designed and built responsive HTML email templates with structured hierarchy, clear calls to action, and mobile optimization. Developed complementary motion graphics and video assets to reinforce messaging and increase engagement across digital touchpoints. Ensured brand consistency and technical accuracy across all deliverables.
Result
Delivered a cohesive cross-channel campaign that maintained strong brand alignment across email and video platforms. The project met technical requirements, deployment deadlines, and marketing objectives while enhancing visual consistency across digital communications.
Role
Designer & Motion Graphics
Tools
Adobe Photoshop, Illustrator, After Effects, HTML/CSS