Delaware Today
Advertisement & Sales Materials
Advertisement & Sales Materials
Overview
Delaware Today developed a special automotive advertising section featuring two-page spreads highlighting local dealerships and their featured vehicles. The goal was to create a visually compelling advertising experience that elevated dealership brands while maintaining the magazine’s premium aesthetic.
Challenge
Design high-impact spreads that balanced strong visual storytelling with advertising objectives—ensuring each dealership’s identity remained distinct while aligning with Delaware Today’s established brand standards and production requirements.
I designed and produced two-page automotive advertisement spreads that combined location-based photography, structured layouts, and refined typography to create a cohesive, high-end presentation. I collaborated closely with photographers and editorial teams to ensure image selection, placement, and storytelling worked seamlessly within the magazine format.
In addition to the ad layouts, I developed supporting sales materials to help attract dealership participation in the feature. All files were prepared to press-ready specifications to ensure seamless production and color accuracy.
Result
The final section delivered a polished, showroom-style advertising experience that strengthened dealership visibility while maintaining brand consistency for the publication. The project successfully supported advertising sales initiatives and met all production deadlines and quality standards.
Role
Lead Designer & Production Support
Tools
Adobe InDesign, Photoshop & Illustrator
