Client: Delaware Today
Agency: Today Media Inc.
Project: Advertisement & Sales Materials
Software: InDesign, Photoshop & Illustrator
Description:
Designed a high-impact automotive advertisement section for an issue of Delaware Today Magazine. The section featured two-page spreads spotlighting local automotive dealerships and their featured vehicles. Each spread combined stunning location-based photography, compelling layouts, and refined typography to create a luxury showroom experience.
I collaborated closely with the photographer and editorial teams, ensuring that the design complemented the storytelling while maintaining brand consistency for both the dealerships and the magazine. Each vehicle was photographed in iconic Delaware locations, enhancing the regional appeal and visual engagement of the ads.
My Role:
Designed two-page spread advertisements, balancing editorial content with high-end automotive imagery.
Worked directly with photographers to ensure optimal shot selection and image placement.
Developed sales materials for this special advertising feature to attract dealership participation.
Ensured brand consistency while aligning the design with each dealership’s unique identity.
Prepared print-ready files, ensuring flawless production quality.
